We have started to perform split testing using the Google Play Experiments service. The initial tests will revolve around showing customers different App icons on the Google Play Store.
We will progressively provide updates showing how each icon is performing and conclude with a winner once the experiment ha completed.
The first test is a 4 way split test on our Asian Birds Sounds Free app. The following icons are being tested.
Control: White-capped Redstart
Variant 1: Sultan Tit
Variant 2: Crimson Sunbird
Variant 3: Azure Tit